Tag: "Department of Marketing"
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Online holiday shopping might be easier, but customers still love physical stores. Here’s why.
Ahead of Black Friday and the holiday shopping season, CSU marketing professor Jonathan Zhang sat down with SOURCE to discuss the value of physical shopping and what trends to expect from retailers working to compete in a changing market.
Q&A: CSU researcher wins national award for work comparing business to relationships
Jonathan Zhang, an associate professor of marketing, recently won the American Marketing Association’s Louis W. Stern Award for a paper he co-authored showing how strong relationships between businesses aren't that different from successful marriages.
Q&A: CSU professor who studies leadership changes in real-world businesses talks ‘Succession’
A CSU professor who has studied leadership changes in real-world companies compares his research to the popular HBO series "Succession."
Will the U.S. ban TikTok? 3 things CSU researchers want you to know
Two CSU researchers discussed what makes TikTok different from other apps, why some legislators want to ban it and whether it's even possible to keep your digital data entirely safe.
CSU study examines impact of beer sales in Colorado grocery stores
How did the sale of beer in grocery stores impact craft breweries and liquor stores? A group of CSU researchers analyzed this question in a study that has been released just before Colorado is poised to allow the sale of wine in grocery stores as well.
Q&A: CSU alumna builds career at New Belgium Brewing
Two-time CSU alumna Nora McCombs has worked at New Belgium for more than a decade. She discussed turning passion into a career and what the idea of "business for a better world" means to her.
Researcher Defines New Framework for Interfirm Control
Drawing on a 25-year career researching interfirm control and integrating 34 theories, Dave Gilliland’s new framework unifies a wealth of perspectives for future researchers in the field.
Q&A: CSU expert on data privacy recognized with prestigious award
CSU marketing professor Kelly Martin's research on data privacy is being recognized for its impact five years after it was first published.
Transforming Services to Help Families Flourish
Research by the marketing department's Chris Blocker examines how social services providers can apply marketing theory in two-generation service models to break generational cycles of poverty.
College of Business announces “Business for a Better World” Dissertation Proposal Competition
The "Business for a Better World" Dissertation Proposal Competition is accepting proposal submissions spanning the business spectrum that address business sustainability.