Researcher Defines New Framework for Interfirm Control
Drawing on a 25-year career researching interfirm control and integrating 34 theories, Dave Gilliland’s new framework unifies a wealth of perspectives for future researchers in the field.
Author Archives: Matt Schild
Research sees shift in strategy among Big Four accounting consulting firms
The Big Four accounting firms are spotting more opportunity in providing companies with general accounting instead of audit services. As they transition clients from one service to the other in order to comply with federal regulation, smaller firms may have more opportunities in the audit market, research from the accounting department’s Liz Cowle finds.
Research finds cultural distance may reduce return on international investments
The larger the cultural distance between an investor’s home country and the country in which they invest, the worse the investment performs, finds new research coming from the Department of Finance and Real Estate. The research by Hilla Skiba identifies new challenges in cross-national diversification for active investment strategies.
Research finds most effective influencer marketing tactics
The practice of influencer marketing has been in many companies’ advertising mixes for years but quantifying the best path to return on investment has traditionally been difficult, with most data proprietary to social platforms and agencies. The marketing department’s Jonathan Zhang leveraged a partnership with a large Chinese influencer-marketing agency to gather data. It was one of the first efforts to provide a quantitative look at a relatively new form of marketing.
College of Business Spring 2022 Commencement
Years of hard work have paid off! Join us for Spring 2022 Commencement and celebrate the accomplishments of our College of Business students.
High school summer business program builds skills, confidence and friendships
The Global Business Academy returns to the CSU campus for the first time since 2019 and offers students even more opportunities to engage with College of Business faculty and business leaders while immersing into the Northern Colorado outdoors.
The highest glass ceiling: how women directors manage the double bind
In a rare, cross-industry peek into the inner workings of boards of directors, research from CSU’s College of Business finds that even at the highest levels of corporate America, women must continue to balance expectations of leaders to be competent and authoritative against the expectations of being warm and approachable defined by gender stereotypes.
Researchers find surprising route to better team decision-making
The next time your manager calls a final meeting to discuss data before making a decision, don’t roll your eyes or mutter about wasted time: The practice is actually borne out by science.
CSU College of Business Online MBA and Info Tech Programs Ranked No. 1 in Colorado, Among Top Nationwide
U.S. News and World Report ranks the program in the top 15% of online programs nationally and No. 39 among public institutions. The ranking recognizes its excellence in faculty credentials, opportunities for students to engage with their peers, student excellence and access to technology and support services.
Research Upends Views on Lobbying Expenses
Finance and economic theory have long held that lobbying-related expense yields positive results, but research from the College of Business marketing department throws that hypothesis into question.