The experience of ambivalence – simultaneously feeling positively and negatively – defines many social media users’ online experience. Research by the computer information systems department’s Hamed Qarhi-Saremi is among the first to explore love-hate dynamics of social platforms.
Researchers from the College of Business develop a framework to bridge the gaps between scarcity and poverty research and find opportunities for cross-pollination between the disciplines.
Drawing on a 25-year career researching interfirm control and integrating 34 theories, Dave Gilliland’s new framework unifies a wealth of perspectives for future researchers in the field.
The Big Four accounting firms are spotting more opportunity in providing companies with general accounting instead of audit services. As they transition clients from one service to the other in order to comply with federal regulation, smaller firms may have more opportunities in the audit market, research from the accounting department’s Liz Cowle finds.
The larger the cultural distance between an investor’s home country and the country in which they invest, the worse the investment performs, finds new research coming from the Department of Finance and Real Estate. The research by Hilla Skiba identifies new challenges in cross-national diversification for active investment strategies.
The practice of influencer marketing has been in many companies’ advertising mixes for years but quantifying the best path to return on investment has traditionally been difficult, with most data proprietary to social platforms and agencies. The marketing department’s Jonathan Zhang leveraged a partnership with a large Chinese influencer-marketing agency to gather data. It was one of the first efforts to provide a quantitative look at a relatively new form of marketing.
Years of hard work have paid off! Join us for Spring 2022 Commencement and celebrate the accomplishments of our College of Business students.
The Global Business Academy returns to the CSU campus for the first time since 2019 and offers students even more opportunities to engage with College of Business faculty and business leaders while immersing into the Northern Colorado outdoors.
In a rare, cross-industry peek into the inner workings of boards of directors, research from CSU’s College of Business finds that even at the highest levels of corporate America, women must continue to balance expectations of leaders to be competent and authoritative against the expectations of being warm and approachable defined by gender stereotypes.
The next time your manager calls a final meeting to discuss data before making a decision, don’t roll your eyes or mutter about wasted time: The practice is actually borne out by science.