The practice of influencer marketing has been in many companies’ advertising mixes for years but quantifying the best path to return on investment has traditionally been difficult, with most data proprietary to social platforms and agencies. The marketing department’s Jonathan Zhang leveraged a partnership with a large Chinese influencer-marketing agency to gather data. It was one of the first efforts to provide a quantitative look at a relatively new form of marketing.
Rich Tinberg, a '72 CSU alum, is igniting the passion of future leaders who know that business is about more than just the bottom line.
CSU MBA students managed the logistics of working with their counterparts from around the world as part of a unique global collaboration looking at the sustainability issues that transcend borders.
Years of hard work have paid off! Join us for Spring 2022 Commencement and celebrate the accomplishments of our College of Business students.
A College of Business employee has gained 40,000 followers on LinkedIn by being unapologetically themselves. Here are Patrice Palmer's tips for making the most out of this important professional platform.
"My advice to incoming students at CSU is to do everything and anything that they want to do without fear and without hesitation, because that will open up a lot of doors for them, and in the end, they’re not going to regret it."
Colorado State University will celebrate the incredible resilience and outstanding achievements of the University’s Spring and Summer 2022 graduates at in-person commencement ceremonies May 13-15.
Dickinson is a four-star general in the U.S. Army and a 1985 alumnus of the Walter Scott, Jr. College of Engineering.
CSU is recognized as one of the most sustainable universities in the world. Much of that recognition can be credited to the many student-led sustainability projects on campus.
Each year, CSU celebrates the teaching, research and service achievements of CSU students, alumni and friends, academic faculty, administrative professionals and classified staff.