Research finds most effective influencer marketing tactics

The practice of influencer marketing has been in many companies’ advertising mixes for years but quantifying the best path to return on investment has traditionally been difficult, with most data proprietary to social platforms and agencies. The marketing department’s Jonathan Zhang leveraged a partnership with a large Chinese influencer-marketing agency to gather data. It was one of the first efforts to provide a quantitative look at a relatively new form of marketing.

Read More

Born to be an entrepreneur

Entrepreneurship was in Matt Staver's bones. Some of it came naturally, and the rest came from watching his dad work as a professional freelance photographer. Photography and entrepreneurship were always one and the same for him, so he came to CSU's College of Business to build his entrepreneurial skillset.

Read More