The internet and wider world are full of activists pressuring firms to change their ways, and when campaigns garner media attention, firms face even greater pressure. The activists behind these campaigns have a knack for creating headlines, but what separates a successful campaign from one that fizzles without creating change? A researcher from the Colorado State University College of Business may have the answers.
Colorado State University’s College of Business is proud to announce the winners of the third annual Business for a Better World Dissertation Proposal Competition. The authors of the winning proposals will each receive $6,000 to support their research.
Katelynn Martinez’s career has been propelled by a simple — but ambitious — goal: to help humans coexist with the environment in a mutually beneficial balance. She helped launch Colorado's first reforestation company, OneCanopy, a privately funded conservation nursery that grows native trees and shrubs for reforestation in the Rocky Mountain region. Within five years, the Loveland-based social enterprise aims to grow three million seedling trees per year, aiding in the reforestation of 10,000 acres annually in the Rocky Mountain region.
Should restaurants use menu labels that provide customers with information about the carbon footprint generated by the food they eat? While these labels successfully influence consumers’ choices, they can also have unintended consequences, according to new research from Colorado State University’s College of Business.
Workplace resources and programs intended to improve employees’ mental health — and by extension, their performance and productivity — aren’t one-size-fits-all, according to new research from CSU’s College of Business. As many employers scramble to address mental health issues, their efforts could actually be backfiring.
Two College of Business faculty were among this year’s Best Teacher Awards winners, an annual honor that recognizes Colorado State University teachers who go above and beyond to support, motive and inspire their students. The six 2023 award recipients include the management department’s Paulo R. Borges de Brito and Chris Henle.
Research from Colorado State University’s College of Business suggests that the relationship between companies’ CEOs and corporate boards may be an indicator of success in many crisis contexts.
CSU College of Business alum Jordan Gaspard knew that working at Biochar Now, the Berthoud-based company where she serves as managing director, could be a “dirty job” — but she never expected to appear on the Discovery Channel show “Dirty Jobs” alongside host Mike Rowe.
By analyzing attitudes toward the swine flu pandemic and predictions about stock market performance, researchers discover negativity bias may be a major hurdle for many to participate in the stock market.
In the years since Zubaida Bai graduated from the College of Business’ Impact MBA program in 2009, she has become known as a passionate advocate for women and girls and an expert on using business to build a better world.