Category: "Department of Marketing"
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Music Business Minor now offered at CSU College of Business
Students chatted with guest speaker EDM artist Illenium, in BUS 250 - Shifting the Social Landscape. It's one of the core classes in the freshly launched Music Business Minor at the CSU College of Business.
Financial vulnerability could affect more consumers than previously thought
New research from the marketing department’s Kelly Martin challenges the belief that financial vulnerability only affects low-income consumers, reframing it as a pervasive, dynamic issue that affects people across the socioeconomic spectrum.
Restaurant menu labels could help fight climate change, new research says
Should restaurants use menu labels that provide customers with information about the carbon footprint generated by the food they eat? While these labels successfully influence consumers’ choices, they can also have unintended consequences, according to new research from Colorado State University’s College of Business.
Research finds most effective influencer marketing tactics
The practice of influencer marketing has been in many companies’ advertising mixes for years but quantifying the best path to return on investment has traditionally been difficult, with most data proprietary to social platforms and agencies. The marketing department’s Jonathan Zhang leveraged a partnership with a large Chinese influencer-marketing agency to gather data. It was one of the first efforts to provide a quantitative look at a relatively new form of marketing.
What Is the Future for Traditional, In-Person Stores? Research Highlights Advantage Over E-Commerce
The marketing department's Jonathan Zhang co-authored research examining how in-person purchases of "deep" products can lead to greater returns for retailers.
Transforming Services to Help Families Flourish
Research by the marketing department's Chris Blocker examines how social services providers can apply marketing theory in two-generation service models to break generational cycles of poverty.
Calorie Labeling Mandates Impact Consumers Differently and Not as Policy Intended
The marketing department’s Chris Berry investigated how consumers’ perceived food values paired with mandated calorie labeling impacts their purchasing decisions. Until now, most research suggested menu labeling was ineffective, but it had not considered the reasons behind each individual order.
Who Shapes the Debate Around Data Privacy?
Websites and apps and devices are tracking consumer data around the clock. Do you know what data is collected on you and what happens to it? A College of Business researcher looks at data privacy issues.
Outstanding Grad: Sierra Ladin, Marketing, Finance and Real Estate
Sierra Ladin never set out to teach herself to code in Python. With a month to fill between the end of her junior year and an internship in analytics with AT&T, she figured she’d bone up on the basics to better communicate with the programmers with whom she would be working.
Outstanding Grad: Landon Baird
While many of his classmates are making plans to enter the corporate world or start working toward an advanced degree, Landon Baird has a different purpose for his degree in marketing: He’s helping youth explore their spirituality.