The making of the CSU College of Business Online MBA: Behind the scenes

What do Netflix and the Online MBA from CSU’s College of Business have in common? More than you might think.

Over the past decade, the Online MBA has evolved from sending DVDs of graduate courses to long-distance students through the mail to allowing students to stream their video lectures online, mirroring the DVD-to-streaming trajectory of Netflix.

Technology changes quickly, but the College’s graduate programs have managed to stay on the cutting edge for more than half a century. Both then and now, a specialized team of video professionals works behind the scenes to make the College’s Online MBA possible:

Then: The College’s video team burned 500 DVDs each night using enormous computer towers filled with disk drives, then packaged up the DVDs and sent them to students via 24-hour mail.

Now: In a high-tech video production room illuminated by the glow of dozens of screens displaying classrooms throughout Rockwell Hall and Rockwell Hall West, the team records and distributes around 20 hours of OMBA lectures each week. From that room, the video team remotely controls 20 robotic cameras across seven different classrooms, creating an engaging online experience for graduate business students across the country.

The College’s staff and faculty have long been pioneers in developing distance learning technologies, from mailing videotapes to students in decades past to the immersive video technology that makes up today’s accredited Online MBA program. The technology that powers the program is an essential part of what has made it the No. 1 online MBA in Colorado for six consecutive years.

“The cutting-edge technology used by the College’s Online MBA is what empowers our online students to complete a top-ranked MBA program and achieve their professional goals while balancing the other commitments in their lives,” said Travis Maynard, the College’s associate dean for graduate programs. “The people working behind the scenes of the Online MBA make this engaging online program possible.”


More than 50 years of long-distance learning

The award-winning program now known as the Online MBA has gone by a variety of names over the decades — after all, the College began offering long-distance graduate degrees long before most Americans were online — but it’s always been known for being innovative.

The College first began offering videotaped courses in 1969 through Colorado SURGE (State University Resources in Graduate Education), years before most Americans even had home video players, according to a history of the College written by retired professor George Kress. Students and faculty embraced the new technology, and the College quickly added enough courses to offer a remote MBA.

More than 50 years later, the College is still finding new ways to teach students using video, moving from videotapes to real-time online streaming — and beyond.

The flexibility of online video allows students in the Online MBA program to choose from three convenient ways to take a course, depending on their schedules and preferences.

If a student wants to take a course in real time, they can either participate using Mosaic, the College’s video collaboration technology, or simply watch the class livestream. The student also has the option to watch a video recording of the class later, on-demand.

“A little before COVID, we introduced the Mosaic wall, allowing online, livestream students to get an in-person view — as close as we can besides Star Wars-level holograms,” said Adam Mader, the College’s video operations manager.

Students enrolled in the Online MBA with Mosaic appear on a 242-sq.-ft. wall of frameless video screens installed in the back of the classroom, allowing them to participate in class and contribute to discussions. Five remote-controlled video cameras placed throughout the classroom make them feel like they’re in the room with the in-person graduate students.

A member of the College of Business' video team works in the video production room

The College’s video production team orchestrates multiple classes each day to ensure that each class is delivered without a hitch, both for students watching live and for students who receive the recording later. They monitor each class as it’s being recorded, switching between cameras and moving each camera around to provide online students with a variety of angles of the classroom, offering a viewing experience similar to commercial television.

Once a class has concluded, the video team begins working on the video recording, editing out any technical difficulties and segmenting it into bite-sized chunks. Team members export the video and send it to the College’s instructional services team, who give the video a quality check and then upload it into Canvas, the student portal. The video is in students’ hands within 24 hours, but it’s often delivered much more quickly than that.

It can be a complicated task, but most students and faculty wouldn’t know it.

“It feels super seamless on my end,” said Kelly Martin, a professor in the marketing department who teaches in the Online MBA program. “We have a phenomenal technology team in the College of Business. When I walk in, everything is just so easy and ready to go. They’re fabulous to work with.”

Providing flexible options to meet students’ needs

The philosophy behind the Online MBA is to embrace flexibility and meet students where they are. The most popular choice for Online MBA students is the “on-demand” option that allows them to watch the class recording later, on their own time, Mader said.

“Being able to watch at their convenience definitely attracts really business-savvy people that are still working or raising families,” he said.

The program’s commitment to flexibility also means continuing to offer options that may be considered “older technology” — such as a static livestream when the high-tech Mosaic option is available — as long as there’s a demand for them.

About once a semester, the video team still gets a request to provide classes on a DVD or thumb drive, which they happily accommodate.

“We have service people that are deployed and they’re like, ‘There’s no way I’m going to get internet. Can I at least watch my courses on a thumb drive or something?’” Mader said.

In the decade that he’s been working at CSU, Mader has seen the technology behind the Online MBA program change dramatically — and it will certainly continue evolving in the years to come.

“With the internet came innovation, and we changed the DVD model from an opt-out program to an opt-in program to be a little bit more green,” he said. “We went from mailing out 500 DVDs a night to like 30 DVDs a night over the course of a few years, then that dwindled to one or two.”

Members of the College of Business' video team works in the video production room

Online students are ‘part of a community’

The program’s faculty make an effort to engage all of their students, regardless of how the students have chosen to take the course. For Martin, the marketing professor, that’s what makes teaching in the Online Master of Business Administration challenging — and fun.

“You are in the classroom interacting with around 30 students who are right there, physically present, and then you also have maybe a dozen to 20 students up there on the Mosaic wall, which, with that technology, really feels like they’re part of the class,” Martin said. “And I hope that they would say the same thing, because they are right there with us. We get to know those students just as well as we get to know the ones physically in class.”

She works hard to include the students who watch the class recordings, too.

“I always try to find different ways that they can engage, since they’re not part of the live discussion — ways that they can follow up with me or the other students and to really bring their voices into the class, too,” Martin said.

In their ongoing quest to make online courses more engaging, the video production team often highlights these student interactions in class.

That means the Evening MBA students who attend classes in person are an essential part of the Online MBA experience, too.

“I think we’re important, I think the faculty are wildly important, but I honestly think it’s the in-class students that are the most important ingredient in the stew that is our Online MBA,” Mader said.

Those students bring their own professional experiences to class, ask insightful questions and even challenge the faculty on occasion, all of which makes the class more interesting for their classmates participating remotely, he said.

“That’s the cool thing about our recording setup — you’re not just recording the faculty member,” Mader said. “You can also get the student interactions.”

Highlighting those student interactions helps make online students feel like they’re a part of the class, he said.

“It really helps it feel like you’re not just watching a PowerPoint slideshow at home and just cruising through your content — you’re part of a community,” Mader said. “I think that’s what a lot of this experience boils back down to, because all the studies show that we’ll ditch out on learning, as human beings, as quickly as we can, but if we feel like we’re part of a community, we’re going to keep coming back and learning with everybody.”

Business graduate students are grateful for that sense of community, Martin says.

“The difference between our program and most other MBAs is that students who watch our lecture capture are really, to the best extent possible, part of the class,” she said. “They’re watching a class that was live, and they’re seeing the discussion and engagement all as part of their learning experience.”

Many online programs at other universities rely only on recycling pre-recorded, canned video or don’t use video at all, which doesn’t foster connections between students or with faculty.

“What’s really neat is that not only do students have this connection with me, because I’m providing the classroom engagement every week, but they really connect with each other,” Martin said.


About CSU’s College of Business

The College of Business at Colorado State University is focused on using business to create a better world.

As an AACSB-accredited business school, the College is among the top five percent of business colleges worldwide, providing programs and career support services to more than 2,500 undergraduate and 1,300 graduate students. Faculty help students across our top-ranked on-campus and online programs develop the knowledge, skills and values to navigate a rapidly evolving business world and address global challenges with sustainable business solutions. Our students are known for their creativity, work ethic and resilience—resulting in an undergraduate job offer and placement rate of over 90% within 90 days of graduation.

The College’s highly ranked programs include its Online MBA, which has been ranked the No. 1 program in Colorado by U.S. News and World Report for six years running and achieved No. 16 for employability worldwide from QS Quacquarelli Symonds. The College’s Impact MBA is also ranked by Corporate Knights as a Top 20 “Better World MBA” worldwide.